Introduction into affiliate marketing
If you look for affiliate marketing tips, you will come across a huge number of tips for people who want to start their own affiliate webshop or website.
Unfortunately, you don't come across many blogs that provide tips for affiliate advertisers. For the other side. For website or webshop owners who want to generate more sales with affiliate marketing.
Know the different affiliate revenue models
Before you start working with affiliates, you should first think carefully about which revenue model you want to use.
The most common method is to pay a fee to the publisher when someone makes a purchase from your website. This is also called Pay Per Sale (PPS).
But there are also other methods:
- Pay Per Lead (PPL): you pay a fee when you have acquired a lead. This could be a registration for a newsletter or, for example, a request for a quote.
- Pay Per View (PPV): you pay a fee for the number of times a banner is viewed. This can be done, for example, via the Google Display network.
- Pay Per Click (PPC): you pay an amount when someone clicks on the affiliate link.
Carefully consider which revenue model suits your company, your marketing strategy, your margins and your publishers. Pay Per Sale (PPS) is a good and safe revenue model to start with. We also have the best experiences with it!
What affiliate marketing programs are there?
In de wereld van affiliate marketing zijn er meerdere grote partijen. Zowel nationaal als internationaal.
Welk partij het best bij jou past? Dat is geheel afhankelijk van je niche, wensen, eisen en doelen. Daar moet je helaas echt zelf achter komen.
Wel kunnen wij de affiliate partijen waar wij ervaring mee hebben met je delen:
Pay Per Click (PPC): you pay an amount when someone clicks on the affiliate link.
- Daisycon
- TradeTracker
- Awin
- PayPro
- Plug & Pay
- Tradedoubler
- Bol.com
- Amazon
Place a page on your website indicating that you have an affiliate program
It is often thought that new publishers find you by searching within the affiliate network. That's right, but there is another way to get new publishers.
You can also actively work on this yourself. And one of the methods that works well but is often forgotten is having a page within your website in which you indicate that you collaborate with publishers.
Here you can indicate which commissions you charge, what kind of publishers you are looking for, what conditions you impose and more.
Customers who buy something from you can also be publishers or become publishers in the future.
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